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Web Development 101
Web Development 101
When you first heard the words ‘web developer’ it’s possible that you first thought of a front-end developer. These developers build what you see on the website page – the front-end of the website that is consumer facing. On the flip-side, a back-end developer builds what exists behind the scenes. And then there is a full-stack developer: someone who is familiar will all levels of development and has an interest in all technologies associated with web development. Now, this may seem like common sense to many, but it is important to walk through each step of defining who you are as a developer to make a fully-informed decision.    It’s no secret that the demand for web developers is continuing to grow at a rapid rate. In fact, according to the Bureau of Labor Statistics, “employment of web developers is projected to grow 15 percent from 2016 to 2026, much faster than the average for all occupations”. And this is in the United States alone. This is due to the fact that web developers are now needed within every industry, not just tech firms. So sure, we understand now that there is a high demand for these jobs, but with that comes a greater desire from others to become a web developer. What sets you apart from the competition and how can you truly find your developer niche?

Thu, 25 May 2023
8 Essential Brand Awareness Metrics You Should Measure
8 Essential Brand Awareness Metrics You Should Measure
To ensure consistent growth for your business, it is important not to just create a captivating marketing strategy and promotional materials, but also to continuously analyze and measure data. By relying on hard indicators such as brand awareness metrics, you can review your actions and adjust them to positively impact your bottom line. In this article, you will discover which brand recognition metrics you should prioritize.Brand awareness – what is it?Before diving into the specific metrics that gauge brand awareness, it is crucial to have a clear understanding of what it entails. Essentially, brand awareness measures the degree of brand recognition (its products included) among customers based on distinguishing features such as the name, logos, mission, or values. In other words, brand awareness reflects the number of people who associate a brand with its specific characteristics.8 brand awareness metricsEvaluating brand awareness within your target audience is a critical component of any marketing campaign. Despite your belief that your promotional materials are unique and attention-grabbing, they may not be reaching the right target customer or not enough to motivate people to make a purchase. By examining hard data, you can determine whether your efforts are yielding the desired results.The following list outlines the top 8 metrics you should prioritize in order to achieve optimal performance.Check brand mentionsA crucial brand awareness metric is brand mentions, which indicate whether customers are actually using the products or services they have purchased from your business. People often tag companies on social media platforms to express their fondness for a particular brand or to recommend its offer to others. However, it is not just the frequency of mentions that matters, but also the context in which they are made. In the case of customer feedback, the adage “no publicity is bad publicity” does not always hold true. While negative reviews can garner a lot of attention, an overwhelming number of unfavorable opinions about a product or service can tarnish the brand’s reputation.There are various analytics tools available in different subscriptions that allow you to track the number of mentions. Choose one with features that will provide you with the most useful insights. Such tools are a valuable asset for any business. Additionally, there are several other metrics that are important to track as well that we will discuss in the next points of this list.Analyze branded search volumeBranded search volume is the number of times a particular keyword is searched for, typically on a monthly basis. It indicates how frequently users look for a specific phrase in search engines. The search volume data is commonly used to assess marketing strategies that focus on search engine optimization. Branded search volume is crucial for measuring brand awareness. It is important to check branded search metrics to see how often users look for your brand name, or perhaps the name of your flagship service or product.It is also worthwhile to consider long-tail phrases that are related to your brand, such as “brand X – what does it do?” or “reviews of brand X’s product.” By doing so, you can determine whether potential customers are showing interest in your offer. Tools like Ahrefs Keywords Explorer can help you estimate search volume data. Additionally, you should monitor branded organic traffic using Google Search Console.

Tue, 23 May 2023
How to Handle Insensitive Comments About Fertility
How to Handle Insensitive Comments About Fertility
If you are working through fertility issues, you've probably learned that you can't share your experience with everyone. No doubt, someone will say something that dismisses your feelings or outright offends you.The holiday season can be especially hard to navigate, with friends and family asking tons of invasive questions. Even when they are well-meaning, it can be gutting to be asked again and again at the family holiday party when you’re going to give mom a grandbaby. Many people simply don't understand what it's like to go through challenges trying to conceive.The key is to resist the urge to fire back. You don't need added stress of trying to navigate insensitive comments. Dealing with negativity gracefully—or not at all—can help you skip the fuming phase and get back to your day.Five Common Insensitive CommentsBelow are five of the most common insensitive comments and positive suggestions for how to deal with them."Maybe it's not meant to be."This comment is painful on multiple levels. First of all, it assumes defeat, like you will never conceive. It also removes all of the power from your hands—at a time when you may already feel like you are not in control.The first thing to remember is that the person who is saying this isn't thinking about the deeper implications. They probably have no idea what to say. And instead of just keeping quiet, people grasp at clichés—not helpful. Some people have even heard this from their own doctors.The best way to respond is not to. Silence can send the message that the comment was inappropriate. Then, make a note to yourself that you should avoid the topic with this person going forward."Fertility issues? I could just look at my husband and get pregnant."This kind of "it's easy for me" comment is annoying and belittling. How you respond depends on how close you are to the person.If it is someone close to you, like a sister or best friend, you may want to address it directly. Calmly explain that you'd rather they try to understand your experience, rather than compare it to their own."Whose fault is it?" or "What's wrong with you?"Let's assume that this person is genuinely asking about the cause of the fertility issues, not acting like you have a contagious virus. These are deeply personal—not to mention poorly phrased—questions, whether or not the person asking knows it.If you even know the cause, you have to be cautious about what you share. Answering this question honestly may mean revealing more than you or your partner is comfortable with.If you don't want to go into detail, then say something like, "The reasons are personal, but we're working through them.""How are you paying for all that?"No one would ask how you managed to pay for a new car or your new home. And if you disclose too much about the out-of-pocket costs of fertility treatment, you may open yourself up to judgment, depending on who's asking.If it's coming from someone else dealing with fertility issues, you may feel more comfortable sharing your advice. Or if it's coming from someone who wants to make sure you're OK financially, that may be fine, too.But if it's someone just being nosy or wondering if you've got a hidden stash, feel free to brush this comment off: "We're handling the costs just fine." Next subject."Why don't you just adopt? There are a lot of kids out there."The underlying social commentary here can be really hard to take.While the person may be trying to offer a solution, this comment implies that something's wrong with wanting to experience pregnancy and give birth to your own child, or that adopting an infant will be easier.It also implies that you should give up trying to conceive. This might be the hardest comment to respond to because just about anything you say could continue the conversation.If you choose to address this question, here's the truth: You and your partner owe it to yourselves to try until you feel at peace about moving on to the next possibility. That may mean adoption. It may mean trying another fertility treatment. The best way to address this comment but end the conversation is to be direct: "We know that adoption is an alternative, but we're not ready to give up trying to conceive."

Fri, 19 May 2023

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